West Racing's Richie West
“What is ‘West Racing’?” I said to Cameron Bellamy as we sat on the starting line of a moto. I was staring at the sticker on his front fender. “He’s a guy who helps me and a few others out. He’s been really good to us,” he said. Soon I started seeing “West Racing” on other front fenders: Tony Evans’, Eric Gillen’s, Nathan Tiearney's (right) and lots of others too. So who exactly was “West Racing”?
West Racing, it turns out, is Richie West. West is a 30-year-old rider who works as a sales manager for Jones-West Ford (and, yes, he is a relation to the original “West” in Jones-West Ford.) West had long wanted to help up-and-coming riders, and in 2003 he began doing just that, giving support to a handful of local racers whom he believed would benefit from it.
Today his list of riders has grown to 17, and his operation recently became a pilot team for MDK Motorsports. I caught up with West to find out what West Racing is about, and what drew him to this in the first place.
What made you want to get involved with supporting motocross racers?
Motocross is just a passion of a mine. But I’ve never been as good at it as I wanted to be, so I wanted to help other guys who might be able to make it to the next level.
How long have you been supporting riders?
Since 2003. It started out as a kind of brotherhood thing. My friends Chris Padgett and Danny Tester and I made a pact awhile ago that whoever made it first (in business) would help the others with motocross. So I’ve been trying to do just that.
What kind of support do you offer your riders?
I have different programs for all of my riders. I might help with anything from entry fees and fuel, all the way up to bikes and modifications. Plus our team is now part of the MDK pilot team program, which means that we get help in the way of motors and suspension from MDK. For example, we’re building a bike for our rider Tony Evans to do all of the big amateur stuff next year, Loretta’s and so on. And I help Nathan Tiearney with money for travel and tires and things like that.
We also have a staff that includes team manager Turtle Wikoff and Michael Brandes, who helps us as a riding coach. Michael’s an amazing talent, so when we need help with a rider’s technique we send him down to him. I also hope to have all my riders set up with MDK motors and suspension by the end of ‘08. It’s been a big honor for us to be included in the MDK program.
What are your goals for the program?
Just to be an amateur support team that helps riders make it to the next level, to be a stepping stone. We have a lot of guys with us that have a lot of experience. Turtle has been everywhere in motocross and really has a lot to offer. He's been involved with videos and freeriding as well as the racing side of things. He's been really instrumental in helping me get West to where it is today. Same with (team rider Justin) Mastalka. It would be really cool someday to see one of my riders riding for American Honda, and maybe wearing my sticker at the same time too.
What do you look for in a rider?
I’m very strict about the riders I take on. I always look for clean-cut, all-American types. But I should clarify: to us, clean-cut, all-American is more of a state of being. Tattoos and haircuts don't matter as much as attitude does. We do like some of the bad boys, just as long as they don't act like bad boys when representing their sponsors.
When it comes to their riding, we try to take on guys who ride with heart who could use some extra help. We have all sorts of different riders. Matt Bussell, for example, is a really technical rider, while Turtle is more of an on-the-gas type. But everyone who rides for the team has something to offer.
For more on West Racing and its riders, visit www.westracing.org

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