Business Profile – Reno Motorsports

Reno Motorsports. I remember seeing the big RMS circular logo on a friend's truck back in the late 90's, wondering what all the hubbub was about. Why was this shop so revered? What was the big deal? Fast forward TWENTY years later and ten years inside the industry for this writer, and I finally realize why many people hold this shop so dear; it was, at that time, the only moto store opened to serve the weekend warrior and off-road rider. Dennis and Paul Ziegler, co-owner, friend and partner, opened the shop, and realized a section of the market had not been tapped in the Reno-Sparks area. Dennis Belingheri, co-owner of RMS, had this to say,"When we opened in 1996, we definitely saw the need for an off-road shop that catered to the weekend warrior who went out and rode trails. Off-road guys are definitely easier to deal with than say, your typical Harley guy." Dennis and Ziggy (as Paul Ziegler is referred to, affectionately) moved here from Las Vegas in the early 90's. Ziggy was employed by the Reno Hilton (casino marketing) and Dennis was a geologist in Beatty gold mining. Ziggy was burnt out, working at the Hilton (60 hours a week - paid...

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NMS and the Martinmaas’ – the FIRST family of Reno Motocross

When you walk into Reno KTM - Nevada Motorcycle Specialties, you immediately notice the small, independent family feel that brings most people to motocross and motorcycling in the first place; employees greet you and Dee is the first one to say hey. Its the kind of thing that really is a drawing point for the moto industry. It smells like a bike shop. Nothing is super fancy, but if you need it, Reno KTM has it. They also have what matters: Family... I had the opportunity to interview Mark and Dee Martinmaas as this was an opportunity to chat with them and learn a lot of new things. Let me tell you, I learned a lot.  Multitudes of stories, videos and profiles have been done on Reno KTM, which is not why I wanted to do this interview. I wanted to hear about who they ARE, the core of the reasons for what they do. You would be surprised by what they said. During our chat, I learned that Mark and his siblings were 13 kids deep. I also found out that they originate from South Dakota and their father was an inventor. His father wanted to move close to a coast,...

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